Be the Financial Advisor Who Brings Hope, Purpose, and a Plan for the Future

Empower your clients (and yourself) to thrive for decades - beyond financial security, into a life rich with meaning, health, and connection.

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"It's a much better conversation to have, it makes me look more professional and caring to the client". - Program Graduate

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The Human Side of Longevity

The conversation is shifting from "How much money do I need to retire?" to "How do I live a meaningful, intentional life for 100+ years?" Your clients aren't just planning for financial security - they're seeking purpose, vitality, and fulfillment across multiple decades.

  • Intentional Living: People of all ages are asking deeper questions: "What's my purpose?" "How do I age successfully?" "What does flourishing look like at every stage?"
  • Holistic Wellness: Longevity isn't about adding years to life - it's about adding life to years through physical vitality, mental engagement, spiritual growth, and social connection.
  • Redefining Success: Moving beyond financial metrics to measure what truly matters: relationships, contribution, personal growth, and legacy.

Your clients face 30–40 years beyond traditional retirement. They need guidance on identity, relationships, health, and meaning – not just asset allocation.

Are you prepared to be their trusted guide?

Introducing

The Longevity Planning for Advisors Program

Transform How You Guide Life's Greatest Journey

Imagine becoming the go-to advisor for families navigating the biggest chapter of their lives—not just managing numbers, but shaping legacies and futures.

This NASAA-approved program gives you 12 hours of IAR CE credits, plus the tools to:

Stand out in the industry

as a forward-thinking leader, equipped to unlock clients’ deepest hopes and concerns for living well past retirement.

Attract and retain top-tier clients

who value holistic, trusted guidance over commodity advice.

Deepen relationships and drive referrals

by helping clients find real purpose, health, and fulfillment—not just financial security.

Move beyond the spreadsheet

by leading richer conversations that position you as a life-long partner, not just a planner.

Future-proof your practice

for an era of 100+ year lives, with practical frameworks and AI-aligned tools that set you apart.

A 12-week 12 module blueprint developed from insights gained through thousands of conversations with advisors and their clients. A collaboration with financial professionals who want to stay relevant in the face of AI and offer their clients more.

What's Inside The Course

The Ethics of Longevity Planning

Module 1: The Ethics of Longevity Planning

Experience a transformative shift from outdated retirement models to ethically-driven longevity planning, gaining the tools to help clients see aging as an opportunity for intentional growth, resilience, and flourishing in the age of longer lifespans. By the end of this module, you’ll confidently reframe aging for yourself and your clients, inspiring new possibilities and ethical practices at every stage.

Laying the Operational Foundations

Module 2: Laying the Operational Foundations

Build the operational skills to seamlessly integrate Longevity Planning into your practice by first applying the proven framework to your own life, so you gain firsthand insight into the transformative benefits you and your clients can achieve. By the end of this module, you’ll confidently set meaningful goals, establish effective habits, and unlock new opportunities for growth and success beyond age 65.

The impact of Longevity Planning for You as a Professional

Module 3: The impact of Longevity Planning for You as a Professional

In this module, you’ll recognize the power and professional importance of the Flourishing Longevity Vision — both for you and for your clients. The Age of Longevity is having a significant societal impact and receiving a lot of focus well beyond Financial Services. The model of retirement centered on 65 is nearly 100 years old, as society at large adapts to these longer lifespans, it is imperative that financial services does not fall (further) behind.

Moving Forward with The Flourishing Longevity Scorecard

Module 4: Moving Forward with The Flourishing Longevity Scorecard

Harness the Flourishing Longevity Vision by using powerful tools like the Scorecard and Worksheet to craft a clear, motivating path for vibrant living toward age 90 or 100. By the end of this module, you’ll have a personally tailored longevity plan that inspires both your journey and guides clients toward their own successful futures.

Preparing for your Clients

Module 5: Preparing for your Clients

Master confident, ethical conversations by practicing proven scripts that effortlessly transition clients from traditional retirement advice to a holistic, longevity-focused approach. By the end of this module, you’ll be equipped to communicate the true value of Longevity Planning, deepen client trust, and foster meaningful engagement that supports lasting well-being.

Marketing Longevity Planning using Core Values and Branding

Module 6: Marketing Longevity Planning using Core Values and Branding

Learn how to position your practice as a leader in Longevity Planning by strategically weaving it into your branding, marketing, and core values for greater client trust and visibility. By the end of this module, you'll confidently use real-world examples, testimonials, and AI-driven strategies to attract, engage, and inspire clients while enhancing your reputation and referrals.

Client Engagement Workflow

Module 7: Client Engagement Workflow

Gain the confidence and practical guidance to seamlessly introduce and apply the Longevity Planning Framework with your clients, using clear workflows and tailored scripts that foster trust and drive meaningful, long-term engagement. By the end of this module, you’ll be ready to deliver consistent, high-value client experiences and position yourself as a trusted leader in ethical longevity planning.

Engaging Your First 5 Clients

Module 8: Engaging Your First 5 Clients

Apply Longevity Planning with your first clients and witness its transformative effect, gaining practical experience and insights to confidently expand this impactful approach across your practice. By the end of this module, you'll feel empowered to guide more clients through meaningful mindset shifts and deliver exceptional value as a trusted longevity advisor.

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Module 9: Longevity Planning Operating Procedures

Streamline your practice by systematically weaving Longevity Planning into every client experience, elevating consistency, professionalism, and results across your advisory process. By the end of this module, you’ll implement proven procedures to track outcomes, refine your delivery, and effortlessly boost referrals through a standout longevity-focused experience.

Refining Your Longevity Practice

Module 10: Refining Your Longevity Practice

Reflect on your growth as a Longevity Advisor and learn how to systematically review your progress, so you can confidently fine-tune your practice for even greater client results and personal fulfillment. By the end of this module, you’ll master simple techniques for self-evaluation and continuous improvement, ensuring your longevity planning consistently delivers maximum impact.

Ethical Evolution in Longevity

Module 11: Ethical Evolution in Longevity

Deepen your commitment to ethical longevity advising by exploring new ways to refine your practice as the field evolves, ensuring you deliver responsible, future-ready guidance for every client. By the end of this module, you'll confidently integrate lifelong learning and ethical reflection into your approach, always staying at the forefront of industry standards and positive impact.

Maximizing Practice Impact

Module 12: Maximizing Practice Impact

Unlock the full potential of longevity planning by implementing proven best practices that drive measurable business growth and elevate client outcomes. By the end of this module, you’ll confidently align your professional responsibilities with powerful strategies—fueling greater impact, higher revenue, and lasting value for your practice.

Real Advisors, Real Results

Trusted by Financial Professionals Who've Transformed Their Practices

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"This makes me more aware of my future. It is about the next 40 years not all about $."

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"Makes me want to plan for living longer better."

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"Clear curriculum, real-world case studies, and homework that matters. Graduates from InvestInU don't just learn - they implement."

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"As a career-changer, the individual course made complex concepts understandable and actionable. I now feel prepared to plan for a longer, more secure future."

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"I didn't get feedback before; I'm starting to get that from them. My own clients have friends, and they are introducing us to people".

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"My clients have never been as engaged as they are now".

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"It's a much better conversation to have, it makes me look more professional and caring to the client".

Choose Your Starting Point

Try before you commit, or dive into the full transformation.

Module 1: Ethics

Complimentary Access
$0


Complete Module 1 (The Ethics of Longevity Planning) at your own pace
Experience the program's teaching style
Access to introductory tools
No credit card required
14-days access

Try Before You Buy

Complete Program

One Time Payment
$2,500


All 12 modules + assessments
12 hours NASAA IAR CE credits (C80807 & C80808)
Flourishing Longevity Scorecard templates
50+ ethical script templates
12 months access
Certificate of completion
Money-back guarantee

Full Program + 12 CE Credits

CEO & Founder

Meet Jonathan Ainsley

Jonathan Ainsley is Founder and CEO of InvestInU, a leading platform to support individuals living to their full potential.

Recognized as a thought leader in the area of “flourishing" longevity, Jonathan was the Keynote Speaker for the Florida Council on Aging’s 2024 Annual Conference. Jonathan has developed training for Financial Professionals to provide a fresh perspective on longevity planning, allowing both the professional and their clients to benefit from the inspiration and energy this fresh perspective creates. With many now living far longer than they expected, the training uniquely includes facilitating advisory workshops for the financial professionals and their clients where participants begin to reframe and redefine what it means to successfully and to think about themselves and their futures in ways they might have before, shifting mindsets from ones of fear and frailty to ones of discovering a whole new world of opportunities they never thought possible.

Jonathan started in Financial Services in London in 1986 as a Bond Broker, moved to Orlando FL in 1999 and has been a resident in Central Florida ever since. Following time at SunTrust, in 2006, he joined Schwab Institutional as a Relationship Manager developing his passion for bringing simple but powerful solutions to those in his care and in 2012 joined Merrill Lynch’s Practice Management Consulting Group. During this time, the seeds for thought leadership and providing training for Longevity Advising were sewn. In addition, Jonathan became an accredited financial services coach through Clientwise and also became a Gallup Certified StrengthsFinder Coach. 

Your Questions, Answered.

Longevity planning is a holistic approach that addresses the full spectrum of living well for 100+ years, including purpose, health, relationships, and personal growth - not just financial security. While retirement planning focuses on stopping work at 65, longevity planning helps people thrive across multiple life phases and career transitions.

This program is designed for financial advisors, financial planners, wealth managers, and investment advisor representatives who want to deepen client relationships, differentiate their practice, and guide clients through holistic longevity planning beyond traditional retirement models.

This NASAA-approved program offers 12 hours of IAR CE credits (6 Ethics/Professional Responsibility, 6 Products/Practice), meeting your compliance requirements while expanding your expertise in holistic client service.

Yes, upon completing all 12 modules, you'll receive a certificate of completion stating: "[Your Name] has completed The Longevity Planning for Advisors Program (Course C80807 & C80808) for 12 hours CE Credit."

Unlike traditional training focused solely on products or compliance, this program teaches you how to facilitate transformative conversations about purpose, meaning, health, and relationships across 100+ year lifespans. You'll gain NASAA CE credits while learning to become a trusted life advisor, not just a financial planner.

Yes! Module 1 is available with complimentary access so you can experience the program's approach and content quality before enrolling in the full 12-module course.

Full Program: You have 12 months of access from the date of enrollment, allowing you to work through the material at your own pace and revisit content as needed. Module 1 Complimentary Access: You have 14-days from the date of enrollment, giving you two weeks to get a taste of the program.

If you're not satisfied by the time you've completed Module 4, simply email your refund request to us and we'll process your full refund.

Advisors report deeper client engagement, increased referrals (20%+ growth reported), and enhanced practice differentiation. The holistic approach creates stronger client relationships and positions you as an indispensable life advisor. 

The ethics modules teach appropriate boundaries while showing how to naturally incorporate life coaching elements that enhance rather than replace your fiduciary responsibilities.

No special certifications are required. The program is designed to complement your existing credentials and fiduciary responsibilities, teaching you how to ethically expand conversations within your existing advisory role.

Our program teaches conversation techniques that shift focus from limitations to possibilities. You'll learn to guide discussions about new adventures, learning opportunities, relationship deepening, and contribution possibilities that extended lifespans create.

The program includes age-appropriate conversation starters and assessment tools for clients in their 20s through 90s, helping people at every stage think more intentionally about their life design and future possibilities.

You'll receive the Flourishing Longevity Scorecard, conversation templates, and relationship mapping tools that move beyond financial metrics to explore what truly matters to each client.

The program includes positioning and communication strategies to establish your expertise in this emerging field, plus tools for marketing your expanded service offering.

The program covers guidance for career changes, relationship transitions, health challenges, and purpose evolution across extended lifespans, helping clients navigate change with intention and confidence.

Yes. By addressing clients' deeper needs for meaning and purpose, you create more meaningful relationships that naturally increase loyalty, engagement, and referral activity.

Fulfill your continuing education while revolutionizing how you serve others.

The choice is yours: Continue with outdated models that leave you unprepared for longer lifespans, or embrace the tools and frameworks that transform extended life into extended opportunity.

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"I've always hidden behind the numbers, but this allows me to meet the clients to meet them where it matters most to them." - Program Graduate

Enroll in Module 1 Enroll in Full Program